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Neil Rackham Masterclass - Five Megatrends

Edinburgh Napier University
Edinburgh Napier Business School
Thursday, September 15, 2016 - 11:00 to 14:00

The masterclass will be built around your own issues and will give you a chance to talk directly with a world expert about some of the most important and difficult issues you are facing in selling today.

Neil is known throughout the world as a speaker, writer and seminal thinker on sales and marketing issues.  Three of his books have been on the New York Times best seller list and his works have been translated into over 50 languages as a highly original and creative trainer and communicator.  His work in sales training won him the Instructional Systems Association lifetime award for Innovation in Training and Instruction.  Neil has worked closely with many leading sales forces such as IBM, Xerox, AT&T and Citicorp.  He has also worked extensively with senior partners in some of the world's most successful professional service organisations including McKinsey & Company.

Neil recently took up the rol as Visiting Professor in "Strategic Selling" at Edinburgh Napier University.

Neil will lead a discussion between equals about interesting issues.  To get things going, Neil will set the cene with a brief presentation on the "Five Megatrends" that have defined selling.  Neil will then focus on your hot issues.  You are invited to share your most difficult and pressing sales issues. The most interesting of these issues (selected by you) will then be focused on for the remainder of the masterclass.  The topics can cover anything in the field.  There may be questions on recruitment, compensation, training, analytics, internet selling, relations between marketing and sales and so on.

Proceeds from the masterclass will go directly towards impact research sales projects here in Scotland.

  • Who should attend? Senior Sales Executives, Sales Directors, Business Leaders & Strategists
  • Numbers: This event will be restricted to 12-15 participants
  • Cost: £195 + VAT (includes a light lunch)
  • For more information contact: Dr Tony Douglas (t.douglas@napier.ac.uk)