The objective of this two-day course is to equip participants with the tools to develop a clear strategy and to enhance leadership within their organisation.
Using a range of analytical tools and techniques this programme will allow you to generate practical and actionable strategy which will hone the competitiveness of your organisation. The sessions draw on a range of online diagnostic tools and “Strategic Management: strategists at work” written by the presenters based on their research with hundreds of firms.
Who is this course for?
Directors and senior managers responsible for delivering strategy within their organisations
Executives from industrial, commercial, public sector and third sector organisations.
Day One: Strategic Analysis
Capabilities and Resources
Building a Strategy
Day Two: Strategic Leadership
Working with Culture
Click here for a full copy of the course outlines
Participants will leave this course with a strategy for their own organisation as well as the skills to analyse the strategy of their customers, competitors and suppliers.
Donald MacLean and Robert MacIntosh are both Professors of Strategic Management with a combined experience of more than thirty years researching senior managers and firm level strategy. A physicist and an engineer respectively, they bring a pragmatic focus to the subject and have worked successfully for a range of large corporate, SME and public sector organisations both directly and through third parties such as the Institute of Directors. As founders of Stride (www.stridesite.com) and the authors of Strategic Management: strategists at work, they are recognised experts with a track record of helping businesses improve their performance.
Robert MacIntosh, Professor of Strategic Management and Head of the School of Social Sciences at Heriot-Watt University has held a variety of managerial posts and has designed, managed and deliver executive programmes for a range of public sector organisations and FTSE listed firms including Babcock International Group, Scottish and Southern Energy and NHS 24. He has delivered strategy workshops to over on hundred organisations and has developed a strategy diagnostic process which offers bespoke strategy and business development outcomes to firms. At Heriot-Watt University he is responsible for over 150 staff and 5,000 students studying at campus locations in Edinburgh, Dubai and Malaysia.
He works extensively with senior managers on strategic issues, he has consulting experience with a number of listed businesses in the UK and internationally as well as large public organisations such as the NHS and HMRC in addition to a significant number of small to medium sized firms. His engineering training has led to a focused, practical and evidence-orientated approach to strategy development and his main research interests lie in the related problems of the developing of a strategy within organisations and effecting strategic change in organisations. He has published in the world’s top strategy journals and has delivered Postgraduate courses in strategy and change at a number of UK and international Universities.
Donald MacLean, Professorial Research Fellow at the University of Glasgow’s Adam Smith Business School and a visiting Professor at Heriot-Watt University. Donald’s interests lie in the development of innovative approaches to strategy, leadership and management within and between organisations. He has published extensively in top international journals including The Strategic Management Journal, The British Journal of Management, Organisation Studies, Human Relations and Journal of Management Studies. He is a member of the director development faculty of the Institute of Directors in Scotland and, in addition to his academic work, has experience of industry and management through previous industrial posts, numerous action-research projects and ongoing strategic management coaching and consultancy.
1st & 2nd June 2017
Heriot-Watt University, Edinburgh campus, Scotland, UK
You can register online for our Delivering Strategy Course
Please contact the CPD Team: email@example.com