200708 - Creating a Decisive Competitive Edge through Business Innovation - Virtual webinar Session 5

Session 5: Achieving stakeholder and customer 'buy in', creating a virtual brochure and managing the execution process.

Creating a Decisive Competitive Edge through Business Innovation

“Value is created by removing a significant limitation for the customer, in a way that was not possible before, and to the extent that no significant competitor can deliver."   Dr Eliyahu M. Goldratt

CeeD in partnership with SE, SMAS, Alex Knight and Goldratt invite you to our webinar on Wed 8th July '20 from 9:50am to 11:30am

Objective: To understand and evaluate the 'Theory of Constraints' based approach to Business Innovation and establish if it can be used to develop a decisive competitive edge for your company and a cross section of companies in Scotland.

Participant profile: Any individual involved in business development including new product development, sales, marketing as well as individuals involved/leading both the strategy and financial review/evaluation of new product development.

We had the Introductory Session on the 29^th April and four of five sessions on the 13^th & 27th May & 10th & 24th June.   Session 5 will be on the 8th July.

Identifying and resolving a customer's long running unresolved underlying dilemma, how to create a value helix and how to review the role of technology in creating a decisive competitive edge. This session will focus on creating new sources of considerable value from the customer and how to evaluate their potential. Once the key ideas have been developed, we will explore how to organise them into a powerful series of market breakthroughs. The session will also explore the deep insight from Dr Goldratt on the role of technology in creating a decisive competitive edge.

The approach:

The Theory of Constraints (TOC) developed by Dr Eli Goldratt and made famous through his best-selling business novel 'The Goal' showed organisations how they could achieve a breakthrough in operational performance. Read by over eight million people worldwide it has been successfully implemented in many different industries including manufacturing, supply chain, aerospace, retail, food production, software development as well as a host of service industries including healthcare. 

This new addition to the TOC body of knowledge helps organisations achieve a similar jump in performance as a result of Business Innovation. It will demonstrate that use of a guided process for out of the box thinking, rather than a magical act of randomness or dependent on a single person and supports engineers and managers to create the next breakthroughs. TOC will address three key questions:

1. How to come up with the next big thing?
2. How to convert the idea to a successful business?
3. How to align all needed stakeholders to support it?

As Scotland emerges from the current Covid 19 crisis it is inevitable that the country's economy will have been weakened and many companies will have suffered a severe blow to their growth aspirations. This programme sponsored by both CEED and the SE Scottish Manufacturing Advisory Service (SMAS), will give the individual participants the opportunity to consider adopting this Business Innovation approach and help accelerate their recovery. 

Every session will include practical takeaways that can be used in the business. These practical as well as transformational elements will help the participant evaluate, test and implement ideas in their own business.

The programme will be led by Alex Knight and Rami Goldratt, son of Dr Eli Goldratt. Due to the current travel restrictions each session will be run as a ninety-minute virtual session once every two weeks with the opportunity for the participant to test out the methods discussed on their own NPD work in between sessions.