191203 - LinkedIn Marketing and The Awesome Power of Three Degrees of Separation with Alan Martin

LinkedIn is the largest professional networking site in the world and with 59% of B2B marketers saying that it generates leads for their business, learning how to use this platform effectively should definitely be on your training agenda.

But just as with any marketing channel, understanding the strategy behind how to use it effectively, can make the difference between success and mediocrity on the platform.

The session will look at how to use the awesome connecting power of LinkedIn to identify and connect with ideal customers and referral partners and build beneficial relationships that will result in leads and sales.

This workshop will cover:

• Why LinkedIn is Important
• Business Benefits of LinkedIn marketing
• Personal Profiles Vs Company Pages
• Types of paid accounts
• The LinkedIn Success Formula 
• Prospecting on LinkedIn
• Using Your Company page

BIO:

Alan Martin, Managing Director at Chat Marketing has over 16 years’ marketing experience and is in demand as a social media speaker and coach.  Alan has presented alongside international brands such as Harley Davidson, Volkswagen and Zappos at previous events.  He has both an industry and academic background having previously worked for Dundee Science Centre and VisitScotland and been employed as a marketing lecturer at Dundee & Angus College as well as Abertay University.