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Amer Sports is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor.
The company’s technically advanced sports equipment, footwear, apparel and accessories improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports shares are listed on the Nasdaq Helsinki stock exchange.
Amer Sports’ business is balanced through its broad portfolio of sports and products and a presence in all major markets. The offering of sports equipment, apparel, footwear, and accessories covers a wide range of sports, including tennis, badminton, golf, American football, soccer, baseball, basketball, alpine skiing, snowboarding, cross-country skiing, fitness training, cycling, running, hiking, and diving.
Amer Sports sells its products to trade customers (including sporting goods chains, speciality retailers, mass merchants, fitness clubs and distributors) and directly to consumers through brand stores, factory outlets, and e-commerce. In December 2016, Amer Sports sales network covered 34 countries.
The Amer Sports strategy emphasises excellence in consumer-centric product creation. Through continuous research and development, Amer Sports seeks to develop new and better sporting goods that appeal to consumers and its trade customers. Products are designed to improve the performance athletes, help them achieve their goals, and provide them with more enjoyment from their activity of choice.
In 2016, Amer Sports net sales totalled EUR 2,622.1 million. At the end of the year, the company’s market capitalisation was EUR 2,971.6 million and the Group employed 8,526 people.