170516 Growth500.G2017.1.1 | Value Proposition Design and Business Model Generation

Morning: Value Proposition Design
So you've had a Eureka! moment. A killer idea. You just know it'll work. World domination is assured. At this stage, the danger is to lock down your thinking in a bubble of your own making and convince yourself the market will buy what you're selling. So before you bet the farm and sell the kids, is it perhaps worth validating your ideas to determine if your prospective customers are thinking the same way?
Does your new or improved product / service actually meet your customers' needs? Will they part with real money to have that need met? What problems are they trying solve or overcome? Put another way, why would they buy what you're trying to sell?
The value proposition canvas is a framework to methodically think through some of these issues.

Afternoon: Business Model Generation
Traditional views of business growth focus on doing more of the same. Crank the handle faster / harder in the same direction and more revenue will pour forth. Some companies have realised this doesn't always work, have ripped up the rule book and are going to very traditional markets with an entirely different business model.
Your business model describes how your company creates, delivers and captures value. This is not the same as your company's business plan, a document into which tremendous energy is poured but few subsequently read. We focus on the former. We work together to understand how and why businesses and business models work - on one page.
Whether you're changing strategic direction, introducing a new product or process, pivoting your existing model, thinking about starting up your own business in the future or just want to understand why customers buy from you, this is a session you won't want to miss.
The Business Model Canvas provides 'a shared language for describing, visualising, assessing and changing business models'.
So let's talk.