Inovo Building
121 George Street
Glasgow, GLG G1 1RD
United Kingdom
Morning: Business Strategy
What's your business strategy? What's your competitive strategy? We know – almost intuitively – that it must be important stuff. After all, only senior managers can put it together - off site - so it must be important. And they MUST know what they're talking about, surely, because – well, they're senior managers. mmm...
So how do we start to think strategically? Do we even understand the language or intent of strategy? Many will claim to. Fewer actually do. We'll demonstrate how strategy connects to vision, purpose and objectives. We'll introduce some strategic tools, frameworks and options you can use internally to analyse your current position and make strategic decisions about the source and direction of your future growth. After just ½ day, you’ll probably understand more about business strategy than anyone in your organisation.
Afternoon: Innovation
In this session, we look to another activity which has a critical role to play across all of Ansoff's organic growth strategies - Innovation. Many will think that innovation starts and ends at product development. Not true. Indeed we saw in the previous session on Business Model Generation that financial innovation has the greatest impact on earnings. We'll talk through Technical AND Cultural innovation, introducing the notion of futurology, brainstorming and techniques we can use to enhance and capture idea generation.