190430 - Maximise Your Digital Marketing Impact - a Partner Event with CIM
April 30th, 2019 9:00 AM
through
12:00 PM
DoubleTree by Hilton, Edinburgh City Centre
34 Bread Street
Edinburgh, EDH EH3 9AF
United Kingdom
34 Bread Street
Edinburgh, EDH EH3 9AF
United Kingdom
Consumer behaviour has radically changed over the last decade or so, making the internet the No.1 place where people search for information about products and services, prior to making a purchase.
But if potential customers are not finding YOUR website in their search results, you will be missing out on the huge opportunities offered by this seismic shift in the way people are searching for solutions to their problems.
How well does your website rank in the search results?
To be successful your site also needs visibility (AKA traffic)! Without this, it is just an expensive address on the internet and a vanity project.
But there is so much competition out there that, without proper focus, your site will not generate the leads and sales that you need to take your business to the next level.
If you want to find out what you need to do right now to start generating more traffic, and even more importantly, get your website working for you in 2019 , Alan Martin from Chat Marketing and Ben Laing of Online Marketing Consulting have teamed up to bring you the half-day 'Next Level Business Booster' workshop.
At the workshop we'll be covering:
- The World Wide Web in 2019
- Understanding Search Engines:
- The mission of Google
- How people use Google
- SEO Vs Google Ads (pros and cons)
- What makes websites rank higher on Google (2019)
- 3 Ways to get your business found online
- Mastering the art of SEO for the survival of your business
- Why content marketing is becoming even more important
- How content marketing can benefit your business
- How content marketing can help your SEO
