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180807 Growth500.G.2018.2.8 | Innovation and Review

 Registration is closed for this event
August 7th, 2019 10:00 AM   through   4:00 PM
GRID
Heriot Watt University
Edinburgh, EDH EH14
United Kingdom
Phone: 07803507639
Email:

Innovation

In this session, we look to another activity which has a critical role to play across all of Ansoff's organic growth strategies - Innovation. Many will think that innovation starts and ends at product development. Not true. Indeed we saw in the previous session on Business Model Generation that financial innovation has the greatest impact on earnings. We'll talk through Technical AND Cultural innovation, introducing the notion of futurology, brainstorming and techniques we can use to enhance and capture idea generation.