In 2013, the Design Council worked with the Arts & Humanities Research Council to measure the value that design brings to small businesses. What they found was that design does so much more than just make products look nicer or work better - it improves the way a business operates.

Their research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction.

This approach has become known as ‘Design Led Innovation’ and is emerging as a fundamental business process, increasingly being adopted by both large and medium sized firms. But it’s real power lies in its’ ability to help transform small businesses.

On Wednesday 8th June 2016, Alasdair McGill, CEO of Design & Innovation company Ashton McGill will be delivering his Better By Design Workshop.

Why attend a Better By Design Workshop?

There are a number of reasons why you should attend a Better By Design Workshop. Some of those might be: -

1. You've heard about Design Led Innovation and want to find out more
2. You're curious about Design Thinking, but you don't really know where to begin
3. You want to transform your business 
4. You want to better understand what your customers want
5. You believe there's an opportunity to disrupt your industry

What will be covered during a Better By Design workshop?

Over the course of this interactive morning workshop you'll learn: -

• What is design led innovation
• The core values of design led innovation
• The principles of design thinking
• How to use service design and design thinking for business
• What the Business Model Canvas is and how to use it
• How to use design thinking to solve problems and generate new ideas

During the workshop you'll be getting hands-on and working on real life challenges to aid your learning. There will also be plenty of time for you to ask questions. Our goal is to make sure that you leave with everything you need to be able to go back and start transforming your business straight away.

Please register as places are limited to 30

​9.30am Registration

10am - Presentation by Alasdair McGill

11.30am - Q&A

12pm - Close

Parking is unavailable on site, howerever there is a high-rise carpark on Chapel Street only 2 minutes walk from the venue