Morning - Marketing
We begin with Marketing. It is, after all, where it all starts - the very first stage in your business process. Every business starts with an idea that connects something you have to sell with people willing to buy - it's about as fundamental to business as it comes. Why then is marketing so neglected subsequently? This module will provide the key insights into marketing as a strategic business function, demonstrate how to set clear objectives and show how those objectives connect marketing into your business plan.
Content
Afternoon - Strategic Planning
Itss an old axiom that if you fail to plan then you plan to fail. Without setting clear objectives, how will you ever recognise progress, success or failure? This module looks at the relationship between your vision for the business - yes, even SMEs should have a business vision! - your business plan objectives, your strategy and your operational plans.
Content