The way businesses buy has changed. More and more B2B buyers research, compare and place orders online long before they ever speak to a salesperson.  The businesses that make that easy are winning the work.  The UK B2B ecommerce market for physical goods is expected to exceed $150.9 billion in 2026, growing at a CAGR of >17% between 2024 and 2030.

Whether you're not yet selling online or you're ready to scale what you've already built, the opportunity is significant.  This programme is designed to help you take it.

Who should attend
This event is tailored for Founders, Managing Directors, Sales Directors, and Heads of Marketing.

It is designed for B2B businesses with an appetite to grow and scale their ecommerce capabilities.  The series will be suitable for companies completely new to trading online, as well as those seeking to expand an established online offering.

What we’ll cover in the first event
The aim of this first session is to paint a clear picture of where and how investing in ecommerce can help grow your business's revenue and profitability.

We’ll look at key trends and data about B2B ecommerce and the positive impact its adoption can have on your business by:

1) bringing new customers to your business through digital marketing channels

2) increasing customer retention and growing lifetime value by providing an optimised digital customer experience

3) delivering operational efficiencies by letting customers self-serve common enquiries and requests 24/7, freeing up your team to focus on growing the business.

This first event will also be an opportunity to we'll also start steering future sessions around what matters most and dig deeper into specific topics, based on what matters to you most.  This could include focused sessions on areas such as best practices in B2B digital marketing, platform selection, agency partner selection, key features for an online customer portal, and setting and tracking KPIs to measure the impact on your business.

We’ll also have regular guest speakers and subject matter experts, sharing real-world examples and case studies of B2B ecommerce success.

Why come
You'll be together with like-minded businesses facing the same decisions, sharing what works, and you'll help design a programme built around real needs rather than a generic curriculum.

Your host is Al Conroy, one of Scotland’s most experienced B2B ecommerce consultants who spent nine years as an owner-operator, building an online business from scratch into the UK's largest online retailer in its sector, shipping to over 90 countries.  He now advises B2B and D2C businesses on growing online, and will be joined by guest speakers and industry experts throughout the series.