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UID:CiviCRM_EventID_2021_2b6270a84c4343d2cab749c1ed6d7d8b@ceed-scotland.com
SUMMARY:241030 Networking Visit to 4c Design
DESCRIPTION:&nbsp\;\n \n De-risking Innovation Through Design\
 n \n Innovation is exciting- but it&rsquo\;s also 
 risky. For both start-ups and established business
 es\, launching a new sustainable product can be co
 stly\, time-intensive\, and fraught with uncertain
 ty. The reality is that many of these risks can be
  mitigated early\, if design is treated as a strat
 egic driver\, not an afterthought.\n \n &ldquo\;Go
 od design is one of the most vital catalysts for g
 rowth and return on investment.&rdquo\; (McKinsey)
 . Yet too often\, design teams are brought in at t
 he end simply to &ldquo\;dress up&rdquo\; a produc
 t. This approach overlooks design&rsquo\;s real va
 lue: reducing technical risks\, cutting unnecessar
 y costs\, saving energy and materials\, and ensuri
 ng products are fit for manufacture\, market\, and
  end users from the outset.\n \n By integrating de
 sign thinking at the earliest stages\; asking what
  can be made\, how it will be used\, who will use 
 it\, and in what context\, companies can de-risk i
 nnovation\, accelerate time to market\, and signif
 icantly lower the chance of product failure.\n \n 
 Will Mitchell\, owner and Design Director of award
 - winning 4C Design will share real-world examples
  of how 4C has reshaped design briefs\, reduced de
 velopment risks\, and helped organisations avoid c
 ostly mistakes - turning potential setbacks into s
 treamlined\, successful product launches.
CATEGORIES:CeeD Member Only
CALSCALE:GREGORIAN
DTSTAMP;VALUE=DATE-TIME:20251030T093000
DTSTART;VALUE=DATE-TIME:20251030T093000
DTEND;VALUE=DATE-TIME:20251030T120000
LOCATION:4c Design\n R13\, 100 Borron Street\n Glasgow\, G4
  9XG\n United Kingdom\n 
ORGANIZER:MAILTO:m.mccullagh@ceed-scotland.com
URL:https://ceed-scotland.com/civicrm/event/info?reset=1&id=2021
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